Professor Lai Osho Dean, School of Communications, LASU
…Lessons life taught me
His story is the stuff fairy tales are made. He was not born with the
proverbial silver spoon. As a child, his path was littered with thorns
and hurdles. He had to hawk every morning before going to school. This
was to help put food on the table and pay his way through school. But he
was never deterred. Rather, he resolved very early in life to turn the
‘misfortune’ of his birth to peasant parents to advantage. Today, not
only is he a leading authority in his profession, he is Dean, School of
Communications, Lagos State University (LASU). His name? Professor Lai
Osho.
In this exhilarating interview, he talks about his childhood, the
media, what has kept him going as a teacher, his mentors and lessons
life has taught him.
Did you actually set out to become a communication expert?
One experience that I think prepared me to become a communicator is
that every evening, my dad had certain time that he listened to
radio-vision box, which was what was in use then. I didn’t really factor
it then but later I realised that he was always listening to the news.
Then, later some of our neighbours and his friends would come around and
they would be talking about what they heard in the news. It was more of
Chief Obafemi Awolowo and all of them. Later, there was a teacher in
our house who used to teach in a primary school. The man used to bring
newspapers home. From there, one could read. So, the interest grew.
Along the line, I picked interest in reading Daily Times. They had some
columnist that really inspired me so much that I wanted to be like them.
In my secondary school, I was in the literary and debating society.
So, that prepared me to be who I am today. Unfortunately, in most
schools, I have found out there is no literary and debating society. I
doubt if most secondary schools have library, nowadays. In my own days
in St. Paul’s Primary School, Sagamu, our library had a copy of Daily
Times, and we were encouraged to read. We had a library stocked with
novels and abridged Shakespeare books. We had all that. So, when I got
secondary school, it was very easy to follow up from where I stopped in
my primary days. These things are not there again. What you have now are
schools devoid of playgrounds for the children. Is it a school that
cannot afford to have playgrounds for the children to play during short
and long breaks that would now have a well-stocked library let alone buy
newspapers? Back in those days, you had special children’s belt on
radio in the western region. You were encouraged to go into the radio
room to listen to the children’s programmes. It was on our timetable.
Apart from English Literature classes, we had quiz competitions among
secondary schools every week. These were things that we got used to.
Above all, the teachers were there to encourage you.
What do you think contributed to the dearth of these things you highlighted?
The teachers are no more encouraged. We cannot run away from it.
There was a time in this country when landlords were putting on their
houses: “House for rent, but teachers need not apply” because teachers
were not well paid. That was a terrible experience for teachers. It
made them think that they had to look elsewhere for survival. Teaching
became a supplementary profession to other businesses for many teachers.
They were teaching but they had other things they were doing by the
side. Gradually, it made our educational system to dwindle. So, if we
are saying that Nigerians are no longer reading, educational system is
going down, we have to go back to the foundation– the primary and
secondary schools. We should equip them with what they should have. The
media should make their children’s belt more educative. Gone are the
days when you found competitive quiz programmes among schools that
children will be looking forward to watching. The only thing they watch
now are cartoons.
In spite of all the problems faced by teachers, you have stayed on. What has kept you on?
What has kept me is when I see my former students who are doing well.
I’ve been at different fora where the speakers were my former students.
They speak and even I get so impressed. That encourages me. I’ve seen
many of them even better than I am. I am usually overwhelmed with the
kind of respect they give me and the testimony they give about me. All
these motivate and make me think it is worth staying on after all.
Did your parents object to you choosing to take up lecturing as a career?
No! Well, maybe I have very liberal parents. They didn’t really
bother about what anybody wanted to do. The important thing is that you
must acquire education. Their concern was that you should not go and
waste their money in school. Once you have done that, what you do
afterwards, they just pray for you. You are on your own.
What are the challenges of being a lecturer?
The students. There are all kinds of students and you have to relate
with all of them at their own level. You cannot take all of them
together as one. They are all from different backgrounds and so you need
to really understand them and then know how you can influence them. So,
it is a challenge.
What has life taught you?
One thing I have learnt in life is that if you give, definitely, you
will receive. I think that is one basic principle of life that cannot
and would not change. Give service and you will reap it. There will be
challenges, there will be obstacles, but if you are giving service,
definitely, God will reward you. I’ve seen that in my senior colleagues;
some of them who taught me. They may not be rich, but I see in their
lives that they are very comfortable and okay.
What was growing up like for you?
I am from a peasant family. But not necessarily from a poor peasant
family. My father was a farmer. He was fairly okay. He could afford to
send us to school. Though, my mother was a petty trader, maybe because
they value education, they invested in us. It was not a case of being
born with silver spoon. When I was young, I hawked akara (bean cake) in
the morning before going to school. Mummy would make akara for us to
hawk.
These days, people are averse to children hawking. What do you make of this?
Well, times have changed. The society has become more complex. I am
not one to subscribe to the fact that because you must survive then,
children should go and hawk on the expressway and other dangerous zones.
However, my own attitude is that if possible, a child could hawk within
the neighbourhood, where people know the child and they can keep eyes
on him or her. I don’t see hawking as terrible as some advocates make it
look. But like I said, the society has change; it is more complex. More
terrible things are happening. And this is very scary. You now hear of
five-year-old, nine-year-old being raped. That has made the society more
complex and I think it is the reason why people say it is bad.
If you were not a teacher, what other profession would you have been into?
I would have been a practising journalist. I started from the newsroom with the News Agency of Nigeria (NAN).
What is the attraction to journalism?
The attraction there is that it gives you some form of freedom. You
are not restricted like the person in the civil service. You are allowed
to pursue the story you want to pursue provided your editor has some
measure of confidence in you. You come into the newsroom, do your story
and submit, after which you can go. And I think with the technology
these days, a journalist need not get into the newsroom to file his or
her stories. So, you can stay away for days from your desk provided you
are working and sending materials for publication. There is freedom.
This straightjacketed thing that you must resume at 8 a.m. and close at
4p.m. or 5p.m. is not there. That, for me, is a strong attraction. The
freedom within the newsroom is also an attraction. And it is the same
thing in the academics. Within a whole month, there is nothing that says
I must see the vice chancellor. There is nothing that says I must see
my dean as long as I am doing my work. In some other places, there is
this kind of control that does not really fit into my lifestyle.
What are the banes of communication in Nigeria?
I think the basic thing that people say is that there has been a
compromise of ethical standard. For example, this issue of brown
envelope that is so obvious. But I think there are more fundamental
problems. The brown envelope thing is just a symptom of more fundamental
problems. Basically, Nigeria media is not well funded in terms of
facilities and remuneration for practitioners. The journalist is not
being well paid when compared to other professions. Now, media work is
technology-driven. If you don’t have the right technology, you will
expend more energy and time doing things. That put a lot of pressure on
practitioners. So, they cannot really bring out the best in them. And
that is a problem.
Another problem is that the coverage of issues is not comprehensive
enough. We tend to pay more attention to people at the top- the
president, governors, the politicians and so on. But the people that are
feeling the impact of their policies, the ordinary man on the street,
we do not really get to hear what they have to say. So, the voices in
the media, more often than not, are talking to themselves and sometimes
talking for the people. The people must be allowed to speak for
themselves. That is when we can really have a comprehensive
understanding of the challenges facing this country. So, no wonder you
find some people coming together and claiming to be speaking on behalf
of the South-South, or North or Ndigbo. And when you count the people
speaking for the various groups, they are five or ten persons claiming
to be speaking for millions of people.
That is a major problem with the Nigerian media. To me, their
coverage is not comprehensive enough. There is not enough diversity in
terms of coverage. If you take content analysis of the media in Nigeria,
women are not well covered. Youths are not well covered. I have seen
some people on TV calling themselves youth council of Nigeria, and if
you see the president of the group, he is about 50 years old. So, you
start wondering. The media must be a little bit more skeptical of a
select few making claims about certain issues on behalf of certain
people.
I am sure that as a child, you had mentors; who are they?
A good number of them are dead now, especially those who taught me in
Unilag (University of Lagos, Akoka). They include Professor Femi
Sonaike, Frank Ugbaja both dead and Prof. Idowu Sobowale. Those are the
people I look up to.
If you are asked to name one person that changed your life, who would that person be and what did he or she do?
Somebody whose lifestyle has impacted me and who I will never forget
is the late Professor Femi Sonaike. He was a very simple, easygoing man.
He taught me to just live my life and apply myself to whatever I am
doing. Those are things I learnt from him that has kept me going in
life.
By Temitope David-Adegboye.
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